about serenewhimsy

serenewhimsy is the first lifestyle brand created to inspire women over forty who embrace the opportunities that come with age.   it offers unique, highly curated products as well as content and experiences that reflect the needs and wants of the woman who so often runs the boardroom and bedtime stories.  

serenewhimsy is the ultimate curator, constantly on the lookout for what will truly resonate with the women whose voices we represent.  quality always trumps quantity.  we recognize, though, that our customers play many, many roles and our collections are equally diverse.  what never changes is that we only offer unique, special items that measure up to the women we serve.    we call them "whimsy women," because these are women who are serene with themselves and now can't wait to show the world their whimsy.

the company is led by paula crane, a fifty year old woman who thinks her greatest compliment is when a young woman said to her: "after listening to you, I can't wait to be forty!"  her voice and vision permeate serenewhimsy and she is a constant presence through her weekly essays on our website.  her "whimsywords" are notable for their honesty and emotion ... always touched by a bit of sassy edge.  

a woman tries on many, many versions of herself. the day she finds the perfect fit? that is the day that everything changes.

paula q. crane, founder